Anua
Rice Enzyme Brightening Cleansing Powder
This powder cleanser has clear marketplace momentum, with bestseller visibility at a major US beauty retailer and a 4.68 average rating across 1,536 reviews. Its rice-enzyme, powder-to-foam format gives shoppers an easy-to-dose cleansing step with a radiance-focused positioning and a clean, matte after-feel.
From $18.00 · Amazon *
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Signal breakdown
Search momentum
79.8
Shop velocity
70.8
Review sentiment
61.4
8-week signal trend
Current signal onlyNow 42
Now
History starts after weekly snapshots.
Key ingredients
| Ingredient | Function | Evidence |
|---|---|---|
| Rice Enzyme | Helps support a gentle cleansing experience | Moderate |
| Brightening-focused formula | Supports a fresh, more radiant-looking post-cleanse impression | Moderate |