ODDTYPE
Clear Off Cleansing Water
Shoppers like the thorough yet non-drying removal of makeup and impurities along with the soft, hydrated after-feel, with minimal irritation
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Signal breakdown
Search momentum
79.8
Shop velocity
70.9
Review sentiment
61.5
8-week signal trend
Current signal onlyNow 43
Now
History starts after weekly snapshots.
Key ingredients
| Ingredient | Function | Evidence |
|---|---|---|
| micellar cleansing agents | lift light makeup, sunscreen, and daily residue | Moderate |
| hydrating humectants | help reduce a stripped after-feel | Moderate |
| skin-conditioning agents | leave skin feeling comfortable | Moderate |