The Ordinary
Retinol 0.5% in Squalane
Shoppers like the smooth oil texture and minimalist formula, though gradual introduction is often advised for best results.
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Signal breakdown
Search momentum
79.8
Shop velocity
71.0
Review sentiment
61.6
8-week signal trend
Current signal onlyNow 44
Now
History starts after weekly snapshots.
Key ingredients
| Ingredient | Function | Evidence |
|---|---|---|
| Retinol | targeted active | Strong |
| Squalane | hydrating base | Moderate |